Client Catch

16 Expert Google Ads Optimization Tips For Better
ROI [With Checklist]


In today’s competitive digital landscape, realtors, attorneys, and healthcare practices are increasingly turning to Google Ads to expand their online presence and drive conversions.

However, achieving a high return on investment (ROI) from Google Ads requires more than just creating campaigns; it demands a strategic approach to optimization.

In this article, we’ll share 16 expert Google Ads optimization tips specifically tailored for realtors, attorneys, and healthcare practices, accompanied by a helpful checklist to ensure your campaigns are on the path to success.

Target the Right Keywords

Conduct thorough keyword research to identify the most relevant and high-converting keywords for your industry.

Use Negative Keywords

Exclude irrelevant keywords to prevent your ads from appearing in irrelevant searches, which can waste your budget.

Localize Your Ads

For realtors and healthcare practices, focus on local targeting to reach potential clients in your service area.

A/B Test Ad Copy

Continuously test different ad copies to discover what resonates best with your audience and leads to higher click-through rates.

Utilize Ad Extensions

Implement ad extensions like callout and location extensions to provide additional information and boost ad visibility.

Optimize Landing Pages

Ensure that your landing pages are tailored to match your ad content and provide clear calls to action.

Monitor Competitors

Keep an eye on your competitors’ ads and strategies to identify opportunities for improvement.

Set Clear Conversion Goals

Define specific conversion goals, such as form submissions or phone calls, and track them using Google Ads conversion tracking.

Prioritize Quality Score

Improve your ad’s Quality Score by focusing on ad relevance, click-through rates, and landing page experience.

Budget Allocation

Allocate your budget strategically, emphasizing high-performing campaigns and keywords.


Utilize location targeting to ensure your ads reach the right audience in your target areas.

Ad Schedule Optimization

Analyze when your ads perform best and adjust your ad schedule accordingly.

Mobile Optimization

Optimize your ads and landing pages for mobile devices, as many users search for services on smartphones.

Use Ad Schedule Bid Adjustments

Adjust your bids based on the times of day or days of the week when your ads are most effective.

Review Search Terms Report

Regularly review the search terms report to identify irrelevant queries and add them to your negative keyword list.

Track and Analyze Data

Use Google Analytics and Google Ads data to gain insights into your campaigns’ performance and make data-driven decisions.

Google Ads Optimization Checklist

  • Keyword Research: Have you identified relevant and high-converting keywords?
  • Negative Keywords: Have you excluded irrelevant keywords from your campaigns?
  • Local Targeting: Are your ads geographically targeted to reach your local audience?
  • A/B Testing: Are you continuously testing different ad copies?
  • Ad Extensions: Have you implemented ad extensions for additional information?
  • Landing Page Alignment: Do your landing pages align with your ad content and have clear calls to action?
  • Competitor Analysis: Are you monitoring your competitors’ ads and strategies?
  • Conversion Goals: Have you defined clear conversion goals and set up conversion tracking?
  • Quality Score: Are you working to improve your ad’s Quality Score?
  • Budget Allocation: Have you allocated your budget strategically?
  • Geo-Targeting: Are you effectively using location targeting?
  • Ad Schedule Optimization: Have you optimized your ad schedule based on performance data?
  • Mobile Optimization: Are your ads and landing pages mobile-friendly?
  • Ad Schedule Bid Adjustments: Are you adjusting bids based on optimal times?
  • Search Terms Report: Do you regularly review and add irrelevant queries to your negative keyword list?
  • Data Analysis: Are you tracking and analyzing campaign data to make informed decisions?



Achieving a better ROI with Google Ads is an ongoing process that requires careful planning and continuous optimization.

By following these 16 expert tips and regularly reviewing your campaigns using the provided checklist, realtors, attorneys, and healthcare practices can make the most of their advertising budget and drive meaningful conversions.

Stay vigilant, adapt to changing trends, and watch your online presence and ROI grow.

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